Post by account_disabled on Mar 3, 2024 3:12:39 GMT -5
Our series of short articles dedicated to content marketing continues. In today's one, we will analyze the impact of content on each user conversion at different stages of the funnel : top of the funnel – TOFU middle of the funnel – MOFU bottom of the funnel – BOFU Read on to learn more! B2B content marketing to enhance the conversion funnel Marketing content is crucial to optimizing conversions at every stage of the funnel . Let's analyze them in detail in the next paragraphs. New Call-to-action Top of the funnel – TOFU At the top of the funnel , we find potential customers who are developing a certain level of awareness towards a challenge or problem that they would like to overcome.
content marketing funnel In the buyer's journey , this phase is called awareness - and content marketing has the objective of starting to provide information on the existence of possible solutions. The formats that facilitate top-of-the-funnel conversions are: company blog articles posts and updates on social profiles infographics images, animations and photographs eBooks podcasts video newsletter Middle of the funnel – MOFU In this intermediate phase, prospects are evaluating the options available to them - between Australia WhatsApp Number Data products or services - that promise to help them overcome certain business problems. The content strategy for MOFU can therefore have the objective of providing information on the different solutions, and then guiding and accompanying users until the purchase decision. The formats that facilitate conversions in the middle of the funnel are: webinar events.
whitepaper brochures and product sheets surveys and evaluations Bottom of the funnel – BOFU When a potential customer has reached this stage (or starts their process already with a high degree of purchase readiness), they need a little additional encouragement to feel confident in their choice. The formats that facilitate conversions at the bottom of the funnel are: technical advice product demo case histories comparison tables webinar events As we have seen, a content marketing strategy is able to support the different phases of the sales process, addressing them from the point of view of the company's customers. To obtain results, it is best to start by defining buyer personas and their purchasing path, i
content marketing funnel In the buyer's journey , this phase is called awareness - and content marketing has the objective of starting to provide information on the existence of possible solutions. The formats that facilitate top-of-the-funnel conversions are: company blog articles posts and updates on social profiles infographics images, animations and photographs eBooks podcasts video newsletter Middle of the funnel – MOFU In this intermediate phase, prospects are evaluating the options available to them - between Australia WhatsApp Number Data products or services - that promise to help them overcome certain business problems. The content strategy for MOFU can therefore have the objective of providing information on the different solutions, and then guiding and accompanying users until the purchase decision. The formats that facilitate conversions in the middle of the funnel are: webinar events.
whitepaper brochures and product sheets surveys and evaluations Bottom of the funnel – BOFU When a potential customer has reached this stage (or starts their process already with a high degree of purchase readiness), they need a little additional encouragement to feel confident in their choice. The formats that facilitate conversions at the bottom of the funnel are: technical advice product demo case histories comparison tables webinar events As we have seen, a content marketing strategy is able to support the different phases of the sales process, addressing them from the point of view of the company's customers. To obtain results, it is best to start by defining buyer personas and their purchasing path, i