Post by account_disabled on Jan 22, 2024 23:30:14 GMT -5
Do you remember those times when we posted photos of food on Instagram? Instagram started with photos. Instagram still lives with photos. What has changed? The approach to creating content has changed. There are more accounts, competition is higher, and posting pictures from the phone "just in case" will no longer work. You will definitely lose the war for the attention of the audience. Content: What you need to do to win the race for attractive content that sells Why content shouldn't live a life of its own Commercial accounts Expert accounts Personal accounts What you need to do to win the race for attractive content that sells Everything you post should be part of the single visual concept of the account.
Visual concept is how we speak to the audience in the C Level Executive List language of photo and video content. A person, without even reading or listening to what you say, very quickly determines whether the account is suitable for him or not. In a couple of seconds, she reads how we convey values, style and presentation. Understands what we have "embedded" in the content: lightness or brutality, mundaneness or shocking emotions. To understand what the visual concept should be, you need to start with the basics - define the target audience . Who are these people? What do they need to see to stop their gaze, subscribe and buy from you? What are the pains and desires of these people? And how to show that you are useful to them through photos and videos? Here it is important to understand that your visual account concept does not live a separate life from the business as a whole. And here it does not matter whether you have an offline business or a business presented only online. In any business there is either a product/merchandise or you and your expertise.
This is the base and should be used as a reference to know what to show in the account. For example, if you are promoting a clothing brand and your clothes are made in a certain style, then the style of the photos should complement and reveal the overall style of the product, and not drastically differ from it. There should be no resonance with your target audience. For example, if the account has perfectly selected visuals, stylish photo shoots, expensive design with a hint of luxury, and the assortment contains mediocre clothes of low quality. In this case, a person will be disappointed, and the advertising budget will be spent in vain. Let's analyze with examples how it works. The first visual concept is bright, interesting, original and unusual. @klm_cherkashin The second visual concept is the same type of shots, there are no different angles, there is no general style of the account as a whole. @hanbike_kazan The third visual concept is bright at first glance @letissimo Before you are 3 visual concepts (simply speaking, layouts with photos).
Visual concept is how we speak to the audience in the C Level Executive List language of photo and video content. A person, without even reading or listening to what you say, very quickly determines whether the account is suitable for him or not. In a couple of seconds, she reads how we convey values, style and presentation. Understands what we have "embedded" in the content: lightness or brutality, mundaneness or shocking emotions. To understand what the visual concept should be, you need to start with the basics - define the target audience . Who are these people? What do they need to see to stop their gaze, subscribe and buy from you? What are the pains and desires of these people? And how to show that you are useful to them through photos and videos? Here it is important to understand that your visual account concept does not live a separate life from the business as a whole. And here it does not matter whether you have an offline business or a business presented only online. In any business there is either a product/merchandise or you and your expertise.
This is the base and should be used as a reference to know what to show in the account. For example, if you are promoting a clothing brand and your clothes are made in a certain style, then the style of the photos should complement and reveal the overall style of the product, and not drastically differ from it. There should be no resonance with your target audience. For example, if the account has perfectly selected visuals, stylish photo shoots, expensive design with a hint of luxury, and the assortment contains mediocre clothes of low quality. In this case, a person will be disappointed, and the advertising budget will be spent in vain. Let's analyze with examples how it works. The first visual concept is bright, interesting, original and unusual. @klm_cherkashin The second visual concept is the same type of shots, there are no different angles, there is no general style of the account as a whole. @hanbike_kazan The third visual concept is bright at first glance @letissimo Before you are 3 visual concepts (simply speaking, layouts with photos).